Auston Design Group is a boutique design studio with a history and reputation of creating brands that sell. The studio has been focused on brand development and package design in the wine, beer and spirits industry for more than twenty years. Whatever the assignment, it is the studio's belief that the process of design must begin in the real world with analysis of competitive set, market trends, consumer needs and production requirements. Successful design happens only when fact is the foundation for creativity. From the facts flow informed, visionary design solutions to real-world marketing challenges. The results of this approach are evidenced in the pages of this website, on store shelves, back bars, and in the cellars of consumers world-wide.


Located in Emeryville, CA., Auston Design Group is a small, Branding and Package Design studio established in 1994 in St. Helena, CA. Founder, Tony Auston, was introduced to the wine industry in 1988, when he relocated to Napa Valley to take on the role of Senior Design Director at the former Colonna Farrell: Design Associates. Tony's experience within the category spans more than twenty-five years and encompasses a wide range of successful, award-winning package designs for national and international brands. As Creative Director, Tony continues to be involved in every aspect of the creative process at Auston Design Group, from initial consultation and strategic development, through final design and production.