With hundreds of different brands fighting for attention on store shelves, wine is one of the most competitive consumer goods in the world. The Auston Design Group team is proud of its ability to create wine brands that sell. The studio is responsible for the branding and package design of a number of top selling brands. Following is a look at some of our top performers from 2011. Gnarly Head: #1 selling Zinfandel brand in the world In 2011 the Auston Design Group designed wine brand, Gnarly Head, became the #1 selling Zinfandel SKU in the world. The brand was launched in 2003 and has shown steady growth with each consecutive vintage. Originally designed as an Old Vine Zinfandel brand, the winery has expanded it to include Cabernet Sauvignon, Merlot, Pinot Grigio and Chardonnay. Zinfandel continues to be responsible for the bulk of the brand’s sales. Gnarly Head has received both Impact Databank’s, Hot Brand award and Beverage Dynamics “Fast Track Brand” award for the past five years consecutively, and was included in Wines and Vines magazine’s 2009 & 2010 “Top 30 Momentum Brands” list.
Mark West Pinot Noir: #1 selling Pinot Noir in the United States 2011 also saw Mark West Pinot Noir become the number one selling single SKU of Pinot Noir in the U.S. Since the 2005 brand redesign by Auston Design Group the brand has grown steadily from 30,000 cases to well over 500,000 cases annually.
Vigilance: #1 selling wine brand at BevMo! Vigilance is sold exclusively through the BevMo! chain and in 2011 became their number one selling wine brand chain-wide. This Auston Design Group developed brand concept was launched in 2008 with the initial production of 8,000 cases. It has since surpassed 50,000 cases.
Chariot Gypsy: a top performer at Trader Joe’s Chariot Gypsy is sold exclusively through the Trader Joe’s grocery chain. Aside from Two-Buck-Chuck, Gypsy was one of Trader Joe’s top selling wines in 2011. In 2010 the brand showed an amazing spike with sales well over 200,000 cases; growth of more than 300% over 2009 figures.