Rebranding a Storied Sonoma Zinfandel

With Dry Creek Vineyard’s rich history in Zinfandel, the winery was in need of a label that visually communicated their expertise, history and the strength of their brand. Since their last Old Vine Zin package was introduced, the Zinfandel market has expanded greatly, and Dry Creek Vineyard needed a package that stood apart, and avoided all of the expected visual tropes.

Auston Design Group - Dry Creek Vineyard - Old Vine Zin - Still Life

To avoid the usual tropes, we sought inspiration from the time when Dry Creek Vineyard's vines were planted. A steam ship ticket from the 1910’s served as inspiration, helping provide fuel for a label that is rich in both winemaking and visual details. Design cues include a ticket style die-cut and weathered texture. Elements like the dry-farmed stamp and hand-written harvest date markings are variably printed so that they are positioned slightly different from bottle to bottle — giving the label an authentic individual hand-stamped feel. 

Auston Design Group - Dry Creek Vineyard - Old Vine Zin - 3 Bottle Close-up

Visually engaging, this package presents information in a way that appeals to the average consumer, yet has all the technical specifications that a wine connoisseur loves — including information about the cork. It was our hope that this package could allow a wine-drinker to discover something new each time they came for a bottle. 

Auston Design Group - Dry Creek Vineyard - Old Vine Zin - Shipper
Auston Design Group - Dry Creek Vineyard - Old Vine Zin - Corks

Special thank you to CCL Label of Sonoma — their expertise with their Gallus RCS 430 press helped us perfect each one of the detailed effects.