With its highly anticipated launch at Harvey Nichols, London last month, Einstök represents the first Icelandic craft beer brand to be exported from the island nation. The new brand has been received with much excitement by consumers, as-well-as the trade. There is a strong curiosity surrounding Iceland’s first craft beers, and we are happy to report that they are receiving positive reviews. The brand is slated to hit the U.S. market in the first months of 2012.
Einstök is an Icelandic word meaning “unique”, which is fitting as the country was originally settled by Vikings and rests on the edge of the Arctic Circle. Like other northern European countries that endure long hard winters shrouded in darkness, the Icelandic culture is earnest and efficient. This characteristic is evidenced in their history of a clean and minimal approach to design. The Einstök branding and label design are an effective representation of this northern European mind-set. The bold sparseness of the package lends itself to strong billboarding on shelf, which makes it stand out like a beacon in the highly competitive beer aisle.
Einstök is distributed in the UK by Love Drinks, London. The beer labels were expertly reproduced by Guidotti Centro Stampa in Lucca, Italy. The simple design is very cost efficient to print with only 2 to 3 colors per label.