We love sharing our work and thoughts on this blog, but we have been so busy working on a variety of unique projects over the last year that we've barely had time to make any new posts. We just finished photographing the fruits of our recent labor and are posting a sneak preview of some of the new packaging that we will be blogging about in the weeks to come. New labels include: Lake Sonoma Winery, Valley of the Moon Winery, Earl Stevens Selections, Chateau Big Top, Moniker Estates, Dry Creek Winery Heritage Vines Zinfandel, and Andronicus.
Raff Distillerie, San Francisco’s newest distillery, is located on Treasure Island where it produces high-quality, small-batch spirits. Auston Design Group developed branding for the distillery, and package design for its Bummer & Lazarus Gin and its Emperor Norton Absinthe. Both brands are based on mid to late 1800’s Barbary Coast characters of historical significance. The package designs are meant to reflect the mood of the characters and the era.
Emperor Norton: Norton was a successful San Francisco businessman who, after some bad investments, lost his fortune. A few years later, apparently mentally unbalanced, he proclaimed himself "Emperor of these United States" and "Protector of Mexico". Though he was considered insane, or at least incredibly eccentric, the citizens of San Francisco celebrated his regal presence and his proclamations; most famously, his "order" that the United States Congress be dissolved by force, and his numerous decrees calling for a bridge to span the bay, connecting San Francisco to Oakland. He was treated deferentially in San Francisco, and currency issued in his name was honored in the establishments he frequented. Norton died in 1880. Nearly 30,000 people packed the streets of San Francisco to pay homage to him. Absinthe is a fitting homage to his legacy.
Bummer & Lazarus: Bummer and Lazarus were two stray dogs that roamed the streets of San Francisco in the early 1860s, and were embraced by the city’s citizens. Recognized for their unique bond and their prodigious rat-killing ability, they became a fixture of city newspapers and were exempted from local leash and muzzle laws. This unique Gin package is a nod to an overlooked part of San Francisco history.
Special thanks to Jay Tapp and the crew at Metro Label for masterfully reproducing our designs on their Xeikon 3500 digital printing press. The Digitt finishing system was the icing on the cake with amazing emboss and deboss effects.
Thanks to The Dieline, the most visited website on package design in the world, for awarding our package design for Einstok: third place winner in the beer category, in this year's 2012 Dieline Awards.
"The Dieline presents the winners of The Dieline Package Design Awards presented by Inwork. This worldwide competition devoted exclusively to the art of brand packaging awarded 38 winners across 12 different categories including Best of Show and Editor's Choice titles. The Editor's Choice was handpicked by Andrew Gibbs, founder of The Dieline.
The Dieline Package Design Awards entrants were judged by a highly esteemed panel of 10 industry experts, based on quality of Creativity, Marketability, and Innovation. Debbie Millman, President Emeritus of AIGA and President of Design at Sterling Brands, served as the chairman of the judges."
noAH IX presents its most extraordinary collection of internationalpackaging work to date. The book shows a stunning assortment of the best package design from around the world.
An article written by Tony Auston for Wine Business Monthly.