Einstök Launches in U.K. with Harvey Nichols as Exclusive Retailer

With its highly anticipated launch at Harvey Nichols, London last month, Einstök represents the first Icelandic craft beer brand to be exported from the island nation. The new brand has been received with much excitement by consumers, as-well-as the trade. There is a strong curiosity surrounding Iceland’s first craft beers, and we are happy to report that they are receiving positive reviews. The brand is slated to hit the U.S. market in the first months of 2012.

Einstök is an Icelandic word meaning “unique”, which is fitting as the country was originally settled by Vikings and rests on the edge of the Arctic Circle. Like other northern European countries that endure long hard winters shrouded in darkness, the Icelandic culture is earnest and efficient. This characteristic is evidenced in their history of a clean and minimal approach to design. The Einstök branding and label design are an effective representation of this northern European mind-set. The bold sparseness of the package lends itself to strong billboarding on shelf, which makes it stand out like a beacon in the highly competitive beer aisle.

Einstök is distributed in the UK by Love Drinks, London. The beer labels were expertly reproduced by Guidotti Centro Stampa in Lucca, Italy. The simple design is very cost efficient to print with only 2 to 3 colors per label.


New Pinot-centric brand, Bailiwick, just finished its maiden printing and is looking delicious. Their only white wine is a California Vermentino (shown below with the four Pinot's during printing QC at the press check). The concept features a venn diagram of overlapping circles. Each circle represents the strength and experience each of the two owners, brothers Paul & Bryan Vais, bring to this new enterprise. Where the circles overlap represents the strength of the partnership, their Bailiwick. There is a different color combination for each of the four Pinot Noirs produced by Bailiwick Wine Co.

The labels were beautifully printed by label printers, Tapp Technologies, in their new Napa plant. They were digitally reproduced on their HP digital off-set press, and finished off-line with an embossed texture and debossed brandmark.