Moniker Estates is comprised of three generations that share a passion for crafting exceptionally bold, rich wines from some of the best fruit in Mendocino County. As a new Luxury wine, with a mysterious name, Moniker enlisted Auston Design Group to create a restrained and iconic brand.
The Moniker Brandmark is an interlocking M and a triangle; M for Moniker, and the triangle to symbolize three generations of family viticulture and winemaking behind the brand. The charge behind the design was to present a modern package that paid homage to the family history but also conveyed a hip and urban feel that would appeal to a younger, sophisticated wine buyer.
As usual, we are very pleased with the print quality from CCL Label of Sonoma. This was some very interesting printing from a technical standpoint. The entire brandmark was hot stamped in silver foil, then overprinted with three different translucent ink colors to give the effect of three shades of metallic leaf. Along with the expert craftsmen at DeCreval Die, in Napa, we created a tricky emboss die to enhance the effect of interlocking elements. The label was printed on an uncoated substrate with a Swiss made, Gallus RCS 430 press, with an in-line Rhino flat stamp embossing unit.
Photography © Mendocino Wine Group