Auston Design Group recently completed this redesign for the 2010 Dry Creek Vineyard Fumé Blanc. The new design draws inspiration from lithographic art prints of the early 20th century which many consider the golden years of yacht racing and the America's Cup. The package was designed to compete at the $12 and under category with an emphasis on quality cues that would have it perceived as a much more expensive wine. The new package has been very well received by both consumers and the trade. And for good reason, it's a great value, a great package and the wine is delicious. www.drycreekvineyard.com
Thanks to Cameo Crafts of Sonoma for doing an amazing job with the pre-press and the printing of this label. This was not an easy one to print with 4 color process, 3 spot colors, emboss, deboss and a persnickety designer on press.