Every now and then a great project with a great cause finds its way to our door, and most recently it was Heslet Honey Co. of San Francisco. Because we believe in the cause and appreciate the forward thinking and dedication of beekeeper, Kate McGee, we took on the branding and packaging of this start up on a pro bono basis.
Heslet Honey is comprised of two beehives located on the lush and verdant east facing slope of San Francisco’s Telegraph Hill. Kate tends the hives, harvests and hand crushes the honey, strains, packages and sells it… this is a truly handcrafted product.
Our approach to branding this honey was to take great care in not over designing or over packaging it. The somewhat home-spun and vintage look of the label is intended to reflect the design aesthetics of the 1940’s, when the brand’s namesake, Valetta Heslet and her mother, transformed Telegraph Hill’s public right of ways from garbage dumps to beautiful gardens. The master label art is black on white and set up to be photocopied to craft paper. It is hand trimmed and applied with a glue stick.
Visit heslethoney.com to learn more about this important pilot program that utilizes public right-of-ways to provide urban agriculture in the city.
Bee Keeper, Kate McGee, at her hive in the Greenwich Street right-of-way.