Auston Design Group teamed up with Bronze Creative to develop the branding for this new entry into the rapidly growing specialty rum category. Marauda, Spanish for marauder, is in reference to the rum loving pirates that prowled the Caribbean Sea in the 18th and 19th centuries. The brand is targeted to aspirational consumers who have cut their teeth on lower quality rums and are looking to experience a higher quality and more mature product. The package design combines custom bottles, screen-printing and pressure sensitive labels. Lot numbers, along with sequentially numbered bottles from each batch, reinforce the hand-crafted, small-batch nature of this rum. A limited production wax-dipped launch bottle was created as an introduction gift to distributors and key accounts.