San Francisco Chronicle Wine Competition 2013 Winners

Congratulations to all of our medal winning clients, and there are many of you. Who knew that even in a blind tasting a strong label design could still influence the decision making process of the most discerning palates?! Below is a not so short list of the winners that adorn their bottles with an Auston Design Group wine label design.

Bogle Vineyards Essential Red 2010 — All Red Blends - Up to $14.99 — Best of Class Bogle Vineyards 2010 — Merlot - up to $9.99 — Gold Bogle Vineyards 2010 — Petite Sirah - Up to $19.99 — Silver Bogle Vineyards 2011 — Chardonnay - up to $9.99 — Silver Bogle Vineyards 2010 — Cabernet Sauvignon - up to $14.99 — Silver

Dry Creek Vineyard The Mariner 2009 —Bordeaux Blends $40.00 to $49.99 — Best of Class Dry Creek Vineyard 2010 Heritage — Zinfandel - up to $19.99 — Double Gold Dry Creek Vineyard 2012 — Sauvignon Blanc or Fume - $14.00 to $19.99 — Double Gold

Vigilance Winery & Vineyards 2010 — Petite Sirah - $20.00 & Over — Best of Class Vigilance Winery & Vineyards 2011 — Sauvignon Blanc or Fume - $14.00 to $19.99 — Gold Vigilance Winery & Vineyards 2011— Chardonnay - $20.00 to $24.99 — Bronze

Trinity Oaks 2011 Pinot Grigio — Pinot Gris/Pinot Grigio — Up to $14.99 — Best of Class Trinity Oaks 2011 — Chardonnay - up to $9.99 — Gold Trinity Oaks 2010 — Pinot Noir - up to $19.99 — Silver

McManis Family Vineyards 2011 Petite Sirah — Petite Sirah - Up to $19.99 — Best of Class McManis Family Vineyards 2011 — Merlot- up to $9.99 — Gold McManis Family Vineyards 2011 River Junction — Chardonnay - up to $9.99 — Silver McManis Family Vineyards 2011 — Pinot Noir - up to $19.99 — Silver McManis Family Vineyards 2011 — Viognier - Up to $19.99 — Bronze

Bailiwick Wines 2010 Borderline — Pinot Noir - $35.00 to $39.99 — Gold Bailiwick Wines 2010 — Pinot Noir - $35.00 to $39.99 — Gold Bailiwick Wines 2010 — Cabernet Franc — Silver Bailiwick Wines 2010 — Pinot Noir - $35.00 to $39.99 — Silver Bailiwick Wines 2011 Vermentino — All Other White Varietals — Silver

Gnarly Head 2011 — Merlot - $10.00 to $14.99 — Double Gold Gnarly Head 2011 — Sauvignon Blanc or Fume - $14.00 to $19.99 — Gold Gnarly Head 2011 — Chardonnay - $10.00 to $14.99 — Silver Gnarly Head 2011 — Pinot Noir - up to $19.99 — Silver Gnarly Head 2011 — Cabernet Sauvignon - up to $14.99 — Silver Gnarly Head 2010 — Authentic Red — All Red Blends - Up to $14.99 — Bronze

Irony 2011 — Chardonnay - $10.00 to $14.99 — Silver Irony 2010 — Cabernet Sauvignon - $15.00 to $19.99 — Silver Irony 2010 — Merlot - $15.00 to $19.99 — Silver Irony 2011 — Pinot Noir - up to $19.99 — Bronze

Buccio Winery 2009 — Chardonnay - $15.00 to $19.99 — Silver

Benziger Family Winery 2011 — Chardonnay - $30.00 to $34.99 — Silver Benziger Family Winery 2010 — Chardonnay - $15.00 to $19.99 — Bronze

Eponymous 2009 — Cabernet Franc — Gold Eponymous 2007 — Cabernet Sauvignon - $50.00 to $59.99 — Silver

Anthony August 2008 — All Red Blends - Over $35.00 — Silver

Jargon 2010 — Pinot Noir - up to $19.99 — Silver

Fritz Underground Winery 2010 — Pinot Noir - $50.00 & Over — Silver Fritz Underground Winery 2010 — Zinfandel - $25.00 to $29.99 — Silver Fritz Underground Winery 2011— Chardonnay - $25.00 to $29.99 — Bronze

Avalon 2010 — Cabernet Sauvignon - $15.00 to $19.99 — Gold

Bota Box 2011 — All Red Blends - Up to $14.99 — Silver Bota Box 2011 — Cabernet Sauvignon - up to $14.99 — Bronze

2011’s Top Selling Wine Brands Developed by Auston Design Group

With hundreds of different brands fighting for attention on store shelves, wine is one of the most competitive consumer goods in the world. The Auston Design Group team is proud of its ability to create wine brands that sell. The studio is responsible for the branding and package design of a number of top selling brands. Following is a look at some of our top performers from 2011. Gnarly Head: #1 selling Zinfandel brand in the world In 2011 the Auston Design Group designed wine brand, Gnarly Head, became the #1 selling Zinfandel SKU in the world. The brand was launched in 2003 and has shown steady growth with each consecutive vintage. Originally designed as an Old Vine Zinfandel brand, the winery has expanded it to include Cabernet Sauvignon, Merlot, Pinot Grigio and Chardonnay. Zinfandel continues to be responsible for the bulk of the brand’s sales. Gnarly Head has received both Impact Databank’s, Hot Brand award and Beverage Dynamics “Fast Track Brand” award for the past five years consecutively, and was included in Wines and Vines magazine’s 2009 & 2010 “Top 30 Momentum Brands” list.

Mark West Pinot Noir: #1 selling Pinot Noir in the United States 2011 also saw Mark West Pinot Noir become the number one selling single SKU of Pinot Noir in the U.S. Since the 2005 brand redesign by Auston Design Group the brand has grown steadily from 30,000 cases to well over 500,000 cases annually.

2011 top selling wine
2011 top selling wine

Vigilance: #1 selling wine brand at BevMo! Vigilance is sold exclusively through the BevMo! chain and in 2011 became their number one selling wine brand chain-wide. This Auston Design Group developed brand concept was launched in 2008 with the initial production of 8,000 cases. It has since surpassed 50,000 cases.

Chariot Gypsy: a top performer at Trader Joe’s Chariot Gypsy is sold exclusively through the Trader Joe’s grocery chain. Aside from Two-Buck-Chuck, Gypsy was one of Trader Joe’s top selling wines in 2011. In 2010 the brand showed an amazing spike with sales well over 200,000 cases; growth of more than 300% over 2009 figures.

Einstök Launches in U.K. with Harvey Nichols as Exclusive Retailer

With its highly anticipated launch at Harvey Nichols, London last month, Einstök represents the first Icelandic craft beer brand to be exported from the island nation. The new brand has been received with much excitement by consumers, as-well-as the trade. There is a strong curiosity surrounding Iceland’s first craft beers, and we are happy to report that they are receiving positive reviews. The brand is slated to hit the U.S. market in the first months of 2012.

Einstök is an Icelandic word meaning “unique”, which is fitting as the country was originally settled by Vikings and rests on the edge of the Arctic Circle. Like other northern European countries that endure long hard winters shrouded in darkness, the Icelandic culture is earnest and efficient. This characteristic is evidenced in their history of a clean and minimal approach to design. The Einstök branding and label design are an effective representation of this northern European mind-set. The bold sparseness of the package lends itself to strong billboarding on shelf, which makes it stand out like a beacon in the highly competitive beer aisle.

Einstök is distributed in the UK by Love Drinks, London. The beer labels were expertly reproduced by Guidotti Centro Stampa in Lucca, Italy. The simple design is very cost efficient to print with only 2 to 3 colors per label.