Bailiwick is primarily a Pinot Noir brand that focuses on producing extremely high-quality wines from single vineyard locations around Northern California. Each vintage there are seven to nine vineyard designated Pinots, plus a Cabernet Franc. Their only white wine is a California Vermentino.

The concept features a venn diagram of overlapping circles. Each circle represents the strength and experience each of the two owners, brothers Paul & Bryan Vais, bring to this new enterprise. Where the circles overlap represents the strength of the partnership, their Bailiwick. There is a different color combination for each of the Pinot Noirs produced by Bailiwick Wine Co.

The labels were beautifully printed by label printers, Tapp Technologies, in their new Napa plant. They were digitally reproduced on their HP digital press, and finished off-line with an embossed texture and debossed brandmark.