Prior to beginning the creative aspects of a project, we must determine the essence of the brand, its voice. We research, as appropriate, to determine specific strategic and creative goals. By interviewing the people behind the brand and learning the brand’s history, we are able to determine its unique attributes. This, along with a study of the category, target consumer trends, and the competition, helps us define what a brand needs to say and be in general, as-well-as to specific target audiences.
Our process ensures that all elements in a brand present a strategically consistent look and feel. Evolving a brand in relevant ways, whether subtle or dramatic, we make sure that it is authentic and believable. We help clients project a consistent and seamless brand by creating focused, content-rich visual identities that tell a story, and that make a brand instantly appealing and memorable.