Sumardagurinn fyrsti: it means the arrival of warmer temperatures in Iceland. How did we channel that Icelandic summer spirit through a brand built around cold weather Viking heritage?
As we did with our winter seasonal, we continue to have a little fun with our bad-ass viking. We brought a little levity and the Sumardagurinn spirit with some fun sunglasses, blonde flowing locks and a bright shiny package, of course!
