Auston Design Group is proud to introduce Brasas, a new ultra-premium cabernet sauvignon brand produced by Palmaz Vineyards winery in Napa Valley. Native to Argentina, The Palmaz family wanted a wine label that embodied the country’s culture.
Our decision to produce a branded leather label was influenced by the Argentine's love for Asado: the unique and centuries-old Argentine method of outdoor open-pit cooking. Brasas takes its name from the Spanish word for coals. Perfectly tended coals are the most important part of this method of barbeque. The choice of capsule color is indicative of tarnished silver riding tack; the graphic depicts the art of Argentine Gaucho rawhide braiding.
The leather labels were technically very difficult to produce. In the end, they were masterfully crafted via Trademark Graphics, a specialty printing company based in San Francisco, California. Our thanks to owner, Todd McCartney, for maintaining the highest standards and helping us see the project through to fruition.